The goal of Yenmin Communications is to make your vision a reality. Our expert team goes above and beyond to produce the outcomes you desire. Every step of the process—from the initial round table discussion to the finished product—involves the client. Our mission statement is to increase your brand’s visibility through our services, help you stand out from the competition, and assist you in achieving organic business growth.
NFT developer, P2E gaming
Website development, Branding and Digital Marketing
Deliver Only Exceptional Quality, And Improve!
Brainstorming After the initial round of discussion, we conducted extensive key stakeholder interviews, dove deep into website research, template studies, and analytics. UX Strategy After our extensive research, we developed an effective site map and content strategy. Gamepay received a detailed preview of how the new sites were organised. Designing the website/ Building Once the structural planning was in place, we were ready for the fun part - design! We pulled together the colors, images, fonts, videos, and iconography that would best represent who Gamepay and Chickey Chik are Test and Launch After thoroughly planning, designing, and developing the ideal websites, we tested it on multiple mobile and desktop devices and in various browsers to ensure a universally accessible and seamless experience.
From the technology side of things, we chose to implement our custom site build on the extremely user-friendly website. For Chickey Chik, the front-end development of the site utilises the latest HTML/CSS and was coded on a responsive framework to ensure an optimal experience for website visitors on devices of all sizes and shapes.
For Gamepay, in terms of technology, we’ve implemented the latest front-end technologies like HTML, SCSS, React JS, Next JS, and backend technologies like Node JS for handling API requests and Database as MongoDB to store and retrieve the data of the user.
Gamepay has been thrilled with its new websites and the different colour formats we made available. Due to the improvements to the KPIs, we’ve observed through analytics that website visitors are finding what they’re looking for and engaging with the content on the site. Visibility for Gamepay and Chickey Chik has also increased, thanks to our SEO support. We continue to iterate, adjust, and build upon the site based on feedback and observations of how it is being used. The site truly is a living, breathing extension of who Gamepay and Chickey Chik are, and the positive experiences visitors have shared about their use of the site have been extremely rewarding to hear.
- Redesigned and rebranded the whole look and feel of Gamepay
- Upgraded website to being user-friendly with high functionality
- Powered website with SEO support, increasing brand reach
Digital Marketing Support
We provided end-to-end digital marketing support to help build the brand of Gampepay and Chickey Chik. Accounts were created on various social media platforms and channels for Chickey Chik and Gamepay. A social media calendar was created, and content and design support were provided. We provided content support in terms of infographics, content descriptions, memes, videos, etc. We used keywords, hashtags, and targeted social media groups to bring in followers.
The initial months involved content marketing that targeted brand awareness, and later on, when NFT pre-sales began, the content marketing strategy saw a shift towards sales promotion.
- Built brand awareness
- Increased sales and engagement within the community
- Increased website traffic
- Better customer retention and higher customer lifetime value
- Increased followers and community growth